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商品編號： INS794 出版日期： 2014/07/30 作者姓名： Klueter, Thomas;Monteiro, Felipe L 商品類別： General management 商品規格： 20p 再版日期： 地域： 產業： Pharmaceuticals 個案年度： -
商品敘述：
The case presents a situation in which Merck''s World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.
涵蓋領域：
Strategy;General management;Partners;Innovation;Corporate social entrepreneurship;Technology;Multinational corporations
相關資料：
Case Teaching Note, (INS795), 13p, by Thomas Klueter, Felipe L Monteiro
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